Maas Rijn RegioThe INTERREG-V-A project youRegion pursues two overarching objectives: to promote the cross-border labour market in the Euregio Meuse-Rhine (EMR) by centrally coordinating the advisory and placement services and by establishing a euregional welcome culture for newcomers, employees and companies in the region.

On the one hand, the project will for the first time create a sustainable and coordinated euregional cross-cutting advisory and mediation structure for the cross-border labour market in the field of EMR. The project will consolidate the euregional labour market and effectively counter the regional shortage of skilled workers. Likewise, new cross-border employment opportunities are opening up for citizens, job seekers and employers.

The cross-border euregional welcome culture will help to establish the EMR as an attractive place to work and live with excellent research and employment opportunities and to keep people in the region for the long term. This will also combat the negative influence of demographic change. These factors also make the euregional market more attractive for companies and facilitate sustainable settlement in the EMR communities.